Socials made Simple
We manage social media for some of the best bars in the world, covering asset production, copywriting, strategy, and execution.
Current clients include The Dead Rabbit, Lyaness, Silver Lyan, Seed Library, Super Lyan, Mr Lyan Studio, Three Sheets, The Irish Exit, London Cocktail Week, The Pinnacle Guide, Crown Creative, Drink In Digital, and more.
Alongside social media management, we develop taglines, slogans, team training documents, biographies, press releases, and brand proposition decks. Our copy has appeared in books, magazines, menus, bottles of booze, t-shirts, coasters, candles, and even on top of a train station bar in New York City. You name it, we’ve done it.
What we do
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Some clients work best with one post per week, and others require daily content. We oversee asset production, copy, strategy, design, scheduling, and community management, creating a social plan that best suits your business's needs.
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Social media is constantly changing, and every platform serves a purpose. We work across Facebook, Instagram, LinkedIn, X, TikTok, Threads, and YouTube, and when a new one pops up, we’ll work on that, too.
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Copy is our bread and butter - it’s how we grew from one part-time client to a thriving business. We write for socials, websites, newsletters, menus, booze, books, and more
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Just starting out? We help to develop brands from beginning to end, looking at concept, design, comms, and strategy.
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We specialise in hospitality. We know it’s fast-moving and ever-changing, and it never sleeps. We live and breathe bars and booze, and we know the industry inside out.
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We design assets and templates using Canva, Photoshop, and InDesign. We direct content creators, organize shoots, and we’re connectors. If there’s something we can’t do, we know someone who can.
Clients
From The World’s Most Awarded Pub to a new NYC transit concept, three soon-to-be-announced new venues, two soon-to-be-released books, two creative agencies, some of the world’s best hotel bars, and multiple venues found on the World’s 50 Best Bars list, we work with the very best, in the UK, Europe, and the USA.
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The Dead Rabbit, New York City
Social media management across all platforms, copy for all events, newsletters, and the website, as well as for t-shirts, coasters, and internal and external signage.
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The Dead Rabbit, Austin
Social media management across all platforms, copy for all events, newsletters, the website, and external signage.
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Lyaness, London
Social media management across Instagram and TikTok, copy for events and activations, and project management for the bar’s tenth-anniversary event.
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Silver Lyan, Washington D.C.
Instagram social media management, and copy for events and activations.
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Super Lyan, Amsterdam
Instagram social media management, and copy for events and activations.
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Seed Library, London
Social media management across Instagram and TikTok, and copy for events and activations.
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The Irish Exit, New York City
Social media management across Instagram, Facebook, TikTok, YouTube, LinkedIn and Threads, copy for all events, newsletters, and the website, as well as internal signage.
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Three Sheets, London
Social media management on Instagram for the Three Sheets’ Soho and Dalston locations.
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Mr Lyan Studio, London
Instagram and LinkedIn social media management.
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The Pinnacle Guide, Global
Social media management on Instagram.
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Drink In Digital, Dublin
Copywriting and social media assistance for clients including Jameson Hosts.
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Crown Creative, London and New York City
Copywriting assistance for clients including Hilton, Regency House, HD Expo, and St Regis Hotels.
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London Cocktail Week, London
Social media management on Instagram, Facebook, and TikTok.
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SIP UK, London
Social media management on Instagram.
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Jameson Hosts, Dublin
Copywriting for Instagram.
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Ceylon Arrack, Sri Lanka
Social media management on Instagram.
Testimonials
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The team's expertise in social media strategy, copywriting, content creation, and brand management have changed the perception of our company, coherently and holistically connecting with our mission, and significantly elevating our online presence and engagement. Their innovative approach and deep understanding of our vision have resulted in exceptional growth and customer loyalty. We couldn't have asked for more dedicated and skilled partners.
- Jack McGarry, Managing Director, The Dead Rabbit
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lower case socials are an invaluable resource for us. The team are a true extension of our team - we are always supremely confident in the the creative quality of the work produced and their intrinsic understanding of exactly what needs to be communicated.
- Hannah Sharman-Cox and Siobhan Payne, Founders, London Cocktail Week
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I’ve been working closely alongside Rebekkah on all things Lyan bars over the last couple of years, and it's an absolute pleasure to do so. She is an organisational powerhouse, a total perfectionist, a natural wordsmith, and an all-round lovely human at the same time. She plays such a vital role in all of our social media platforms and the results in terms of engagement and followers speak for themselves! I absolutely love working with her and I know that her venture will be extremely successful.
- James Wheeler, Director of Lyan Bars
Contact
Great social media requires incredible content. This site features photography and videography by Dublin-based Drink In Digital and Roman Shabodalov of DWBZ Creative, alongside photography by Nicholas Ruiz for The Dead Rabbit and Jamie Henderson for Three Sheets.
We work with Drink In on videography for clients including The Dead Rabbit and The Irish Exit. You can learn more about their work here.
We work with Roman on videography and photography for London Cocktail Week, Seed Library, Silver Lyan, and Lyaness. You can learn more about his work here.
We work with Nicholas on photography for clients including The Dead Rabbit and The Irish Exit. You can learn more about his work here.
Partners
Founded by Rebekkah Dooley, a marketing specialist with over 20 years of experience in hospitality, lower case socials collaborates with freelance content creators, writers, and designers to meet our clients’ needs.
We work on both long-term retainers and short-term contracts, with recently completed full-circle projects including website design for Jigger Beaker Glass, copywriting for The Blend by Beam Suntory, database compilation and consultation for Rachel Harrison Comms, project management for Lyan X, and copywriting for Jameson Hosts.
We’ve held social media training sessions for The NoMad bar team, Bacardí brand ambassadors, Patrón Perfectionist finalists, and hospitality professionals at BAR 1661.
Projects
On Instagram
